TV and Radio Company

Our client, TV-Radio company Trialeti, needed a complete redesign of their outdated website. Their goals were to achieve a modern, balanced layout that provides a smooth reading experience across all devices. Additionally, they faced major challenges in SEO performance and lacked a user-friendly admin panel, making content management inefficient.

For the front-end, we designed a completely new interface from scratch using Tailwind CSS. To enhance interactivity while keeping performance in check, we chose Vanilla JavaScript - a perfect fit for a content-heavy website requiring a smooth user experience. Thanks to Vote, we drastically reduced JavaScript file sizes, ensuring fast load times.

The back-end was built with Laravel 10. One of the key hurdles was migrating content from the previous WordPress-based site, which contained excessive WP-specific elements. To streamline the transition, we developed a custom parser that transformed and restructured the old database to fit Laravel’s architecture.

For content management, we built dedicated modules for News, Categories, Tags, Marquee, Ads, Menu, Shows, and more. These were integrated into our custom-built CMS, Doxa, empowering the client to fully manage their website independently - without relying on developers.

Following our SEO optimization strategies, including performance enhancements, structured data implementation, and keyword optimization, the website saw a significant boost in search rankings and organic traffic.

Currently, Trialeti’s website enjoys faster load times, improved SEO scores, and enhanced user engagement, making it a powerful platform for their digital presence.